This blog post will help you get to know me. It focuses on my artistic journey and what inspires me as an artist.
Jordan Epperson Photo by Sixteen Fourteen Photography
Wedding and family photography gets a bad rap in the art community. It’s not chic enough. Its not unique. It’s shallow or “basic”. These stereotypes can be true. But let me be the first to tell you that they can be true of any form of art. Just turn on the radio and you will hear a plethora of shallow basic pop music. Or go to the city and visit an art gallery. There will be a few great pieces there but you will likely also see piece after piece of mediocre art that imitates the greats but has no heart behind it. There is a difference between hiring a photographer and commissioning an artist.
An elegant Bride: Jordan Epperson. Rolling Meadows Ranch, Lebanon, Ohio.
When I was a boy I quickly learned that I was happiest when I was telling stories. My first medium was puppets. I would make up a funny scenario and then put my little brother and sister to work acting out whatever funny or scary ideas popped into my head.
Next came writing. I had dyslexia and wasn’t able to read or write until I was 11. My mother would sit with me for hours and transcribe my endless stream of thoughts. She was a saint.
My need to be able to tell these stories myself is what gave me the drive to overcome my disability. Writing was a tool that I had to have in my arsenal. I may have never mastered it to the level I aspire to but what I have gets the job done!
When I was about 9 the biggest event in my life as an artist occurred. My dad came home with an enormous used VHS camera that my grandfather had given him. This was the 90’s so having one of these was still a big deal. That camera might as well have been duct taped to my hands.
At the same time that I was falling in love with film I was able to imitate the artists who were producing them. With that camera and a VCR I began shooting and editing. My friends and family became my cast and crew.
My mother around that time, had taken up photography and had gotten good enough that she was even taking some paid sessions. She was a painter as well and the best hair stylist I have ever encountered. I am proud of her and I attribute my creative side to her.
Around 11 years old I started writing music and teaching myself to play guitar. This, like all other art, became an obsession and added to my films in a unique way. At 12 my parents got a divorce. This is when My art started to reflect more darkness. I wrote more horror stories than comedy and switched from colored pencils to charcoal. I listened to less of the Who and more of Nirvana.
At 14 Sarah and I got together. This was a bombshell and changed everything. She was a ray of sunshine in my life and continues to be over 20 years later. She was also, a creative. She was an abstract painter and sculptor. She was more into photography than video and showed me darkroom work she had done with a camera she built herself out of a box. What a girl.
This grabbed me. I was so used to telling stories in video at 24 frames a second. The challenge of telling a story in one frame was exciting. I started to notice photography more. Especially fashion magazines. I noticed how there were plenty of magazines with a smiling model on the cover showing a piece of clothing. It was flattering and made the dress or pants look good, but the magazine covers that really stood out to me were the ones where the focus wasn’t on the clothes. It was on the model. Their eyes and expressions were clear and made you feel something. If they looked mysterious that made me feel mysterious. Sometimes the shots would be totally out of focus and very artistic. This made me want to be artistic. I realized that by not focusing on the clothing and instead focusing on the emotional impact of the model, the photographer was selling a feeling. People wanted to feel like that and that's what sold the clothing. That was what made this work high fashion. You don’t really want the jeans. You want to feel cool, or sexy or confident. This was incredible to me.
This is where my photography method evolved from. If I am doing bridal photography my goal is to capture the way the bride feels on that day. The magic you feel in your heart on your wedding day. The target is to create images that the bride and her family can look at in 30 years and feel what she felt on that day. To me that's the difference between a wedding photographer and an artist. This applies for any session. A family photograph should do more than just show a family standing in front of the camera. That documents who is in the family and what age they were, but it does little else. A family photograph of mom and dad playing and tickling their laughing children shows a special time that for most people only lives in our memories.
Any artistic endeavors can become stale if you're repeating the same thing over and over. This is where fresh inspiration comes in. I am constantly reading and searching for inspiration. In today's world it is absolutely everywhere. But the best place to find it ( for me atleast ) is in books. Reading from inspiring people or going to the library and flipping through the books from fashion and street photographers of the past.
Reception Hora Dance in Cincinnati, Ohio. By: Jordan Epperson
I have plenty of names to drop from my biggest influences but I want to drop 2 names here for now. The first is Richard Avedon. He was an astounding portrait and fashion photographer who changed my artistic life with one image. The April 1965 cover of Harper's Bazaar Magazine. I can’t post it here because of copyright but I am linking it below and if you're at all interested in my artistic journey and have enjoyed this post so far you should give it a look.
My second name drop is M.K Sadler. Unlike Richard Avedon, M.K Sadler is currently working and still in the early stages of an incredible career. She shoots fashion and portrait photography and has managed to infuse her talents in that area into her wedding photography in such a unique way. I found her a couple of years ago through her popular instagram account. She caught my attention immediately and I had to start following her. She is everything I love about photography and if you want to learn more about my tastes you can check her out below.
Instagram - @mksadler
Instagram for wedding work - @mksadlerwed
Websites
This post has been very personal to me and I am thrilled that you have taken the time to read it. I get questions about my story and inspirations a lot. I am not the best at sharing in person so it has been extremely helpful and even therapeutic to write all of this out for the first time.
My advice to you would be to look carefully through the portfolio of any photographer that you are considering working with. See what Images stand out to you. Take note of how they make you feel inside. Are they simply pretty or do they evoke something deeper in you?
Sarah and I are open for bookings in the Southern Ohio and Northern Kentucky area as well as traveling sessions. If you’re interested in possibly booking a session just hop over to the contact page and shoot us an email!
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Thanks for reading!
- Jordan Epperson